February marketing minute – Homes & Land helps you win


We’ll Help You Win

Homes & Land does a lot to generate leads. We also help you win listings. No doubt there are times when you compete with three or four other good agents for a listing. These competing agents are going to share a marketing plan with their sellers.


They’ll talk about posting listings on the same websites — Zillow, Realtor.com, their company website. Here’s where Homes & Land gives you a competitive edge.

You’ll have listing flyers like the one at left to show sellers everything you’ll do for them. Imagine how impressed they will be to see that you’re making an investment in a complete marketing package that includes Homes & Land magazine, the digital magazine, direct mail, 20-plus websites, social media, texting, and a virtual tour.

And think how luxury sites like the WSJ, the NYT, the Robb Report, and duPont Registry can help you win high-end listings.

Will a marketing package like this help you with sellers?

You bet. And as we all know, the right listings attract the right buyers, which means more closings for you.

Did That ‘Digital’ Lead Come From Print?


When Toronto-based company WebsiteBox recently asked 340 real estate professionals if print is dead, the answer was a definite “no.” Print is very much alive, and agents float out listing and business information on millions of printed pieces each year — magazine ads, flyers, postcards, business cards, and more.

But a problem lies in the fact that agents often have no idea of how many leads come from print as versus digital, writes WebsiteBox CEO Peyman Aleagha in an article for Inman News.

“When customers receive that postcard and decide to visit your website to learn more about you or your services, they are officially print leads, not online leads. Surveys and studies have shown conclusively that more than 80 percent of people are going to real estate websites to learn more about the company or agent after they find out about them through other marketing.”

Homes & Land has a simple solution for producing trackable leads from print — text codes. Every time a potential homebuyer types the text code printed on your advertised listing into a phone and presses send, you have instant proof that your printed ad is getting attention and producing leads.


Post Away! Facebook Doesn’t Mind

Contrary to some old reports still floating around online, Facebook does not currently penalize posts uploaded to the social media site with third-party tools. For Homes & Land advertisers, this means that you can use the FB uploading tool in the Control Panel without fear. Consider it a power-user shortcut for fast and easy sharing with your Facebook audience. Bring on the “likes”!


A Smart Strategy Pays Off

“Homes & Land magazine has been an integral part of my marketing. I can attribute a six-figure commission on a transaction that had a presence in the local Homes & Land Magazine of Southeast Coastal Georgia.” — AL BROWN OF AL BROWN COMPANY, A LUXURY REALTY FIRM IN ST. SIMONS ISLAND, GA., www.albrowncompany.com

‘The Right Moment’

You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a little…

The thing is, people who make a difference never wait for just the right time. They know that it will never arrive.

Instead, they make their ruckus when they are short of sleep, out of money, hungry, in the middle of a domestic mess and during a blizzard. Whenever.

As long as whenever is now.