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From the Publisher
December Marketing Minute |
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Print Advertising Keeps You Visible in Your Local Market
Florida Realtor® Michael Stone and his wife, Deanna, specialize in high-end properties in Polk County, an area located between Tampa and Orlando. When the market turned down, Michael and Deanna decided to drop out of all traditional media, including Homes & Land Magazine. They wanted to focus on marketing their listings on the |
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Avoid Common Ad Design Mistakes
“Good design” is subjective. Like art, creating a piece that appeals to all people is increasingly difficult. However, there are design elements that should be avoided if you want consumers to notice your listings and contact you for more information. In the “Anatomy of a |
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Homes & Land Cameo on Bravo’s “Million Dollar Listing”
Bravo’s real estate reality TV show – Million Dollar Listing – follows three top agents trying to close deals in Los Angeles’ tough real estate market. In an episode that aired in early November, agent Chad Rogers convinces a frustrated seller to extend his listing contract by guaranteeing to put his $3.6 million dollar home on the cover of the next issue of Homes & Land of Malibu to Beverly Hills. |
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Real Estate Marketing: Dominating a Niche Market
by Mark Knowles, RISMedia The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.” |
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“I can’t change the direction of the wind, but I can adjust my sails to always reach my
destination.” Jimmy Dean |
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Homes & Land Phone: 865-680-4233 or 865-680-5477 eMail : russell@homesandland.org Marketing Minute Edited by Adrian Amos |
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December Marketing Minute