Homes & Land Announces Reader Feedback And Engagement Habits
The recent Homes & Land readership study was conducted by surveying visitors on HomesAndLand.com, targeting Homes & Land Magazine readers. The survey was conducted by BowStern, a leading marketing firm, during the fourth quarter of 2012. Questions included general demographics, home ownership/sale, reading habits/preferences, as well as marketing and technology.
Survey feedback aligned with existing national data indicating consumers trust magazine advertising more than other media sources. An overwhelming 83% of readers indicated they are likely to select a company or contact a professional appearing in Homes & Land Magazine.
Russell Haskins, partner at Homes & Land remarked, “The survey was very positive for those real estate agents who adopt an integrated marketing strategy using both print and online advertising. 72.8% of our readers go online to research the property after first discovering it in Homes & Land proving print is an excellent media for driving consumers online. We are firm believers in a total marketing solution, magazines build trust and branding while our online component provides additional exposure for the agent and critical exposure for sellers.”
Demographic data from the survey shows Homes & Land readers are predominantly married, with 55.9% having a household income over $60,000, and over 60% living in the local market area. Seventy-one percent of respondents indicated they read Homes & Land frequently (6-13 times/year) with 63% actively planning to buy or sell; 33% intend to do so within six months.
Homes & Land is unique in delivering a niche market product that meets the interests and needs of home sellers and buyers. You can download a summary of the survey here.
Homes & Land is a leading integrated real estate media franchise founded in 1983 by Russ & Cheryl Haskins. Family owned and operated, the Haskins family serves over 600 real estate agents across East and Middle Tennessee from their Farragut office. You can request a free magazine online or search for area properties at HomesAndLand.com.
