Homes & Land Media located in Farragut is celebrating 30 years of business. They were founded in 1983 by Russ and Cheryl Haskins in the Great Smoky Mountains. Their first black and white real estate magazine was called Homes & Land of the Smokies and was revolutional for it’s time. Before real estate magazines came around there were few advertising options for real estate agents. It’s hard to imagine that today but this was before cell phones, Internet, and even desktop computers! Back then it was quite a challenge to piece together a magazine. You had to do everything manually including glue the printed photos in place and type out the descriptions. They would then create a plate of the pieced together ad for printing.
In the early days of Homes & Land Media, Mr Haskins was a one man operation. He would sell it, put it together, and distribute it throughout the region. Things have definitely changed through the years with technology but one thing has remained the same, the Haskins family.
The Haskins have owned and operated the business since day one. These days, there’s a lot of family involved including in-laws and cousins. Their motto has always been, “Expect to be serviced, not sold.” They enjoy working with real estate agents and even have some clients that have never missed a monthly issue in 30 years! Many of their clients have been with them for over 15 years.
What makes Homes & Land different? The one thing that separates them from their competitors is old fashioned service and relationships. They genuinely care about their clients and go that extra mile to make sure they receive the best value for their advertising dollars. In 2003, the Great Smoky Mountains Association of REALTORS named the new addition of their building Haskins Hall in honor of the years of service Russ and Cheryl have given to the real estate community. Of all the awards they’ve won for sales through the years this is the one honor which is most treasured.
How has Homes & Land been able to keep up with technology? They’ve evolved through the years and in fact were the very first company to place real estate listings online back in 1993! These days technology is at the forefront of what they offer agents from online syndication to mobile websites to professional video tours.
They’ve come a long way from their humble beginnings of one black and white real estate magazine. Today, they publish 9 magazines across Tennessee and help real estate agents with a complete marketing solution which includes print, online, direct mail, social and multimedia tools.
The Haskins family wants to thank all their readers and the many real estate agents who’ve supported them through the years. They look forward to many more years serving the real estate community of Tennessee.
