January Marketing Minute

		January 2012
Happy New Year from Homes & Land! Our complete marketing package can help make 2012 your best year ever. Whether it’s print, online, social media or mobile – we’ve got you covered.   Consider all of the benefits delivered by Homes & Land:   Targeted Marketing
	Quality Magazine – Your listings are showcased in thousands of Homes & Land magazines distributed throughout the local area. In addition, Homes & Land annually distributes 40 million magazines across North America – all displaying our 800 number and Web address.
	Targeted Direct Mail – Homes & Land is mailed directly to qualified prospects who are actively buying and selling real estate. This includes home sellers (who are also homebuyers), FSBOs, and targeted zip codes where real estate is moving.
Online Exposure
	HomesAndLand.com – Your listings are automatically uploaded to HomesAndLand.com. Our site provides the rich media tools home shoppers want including multiple photos; neighborhood, school and comparables data; virtual tours; videos; and much more.
	Online Syndication – Consumers visit a variety of websites in their real estate search. We syndicate your listings to over 20+ high traffic partners including Trulia, Zillow, and Yahoo! Real Estate.
	Luxury Listings – We upload your luxury listings to WallStreetJournal.com, NewYorkTimes.com and duPontRegistry.com, websites that effectively reach households with high incomes.
Technology Solutions
	Mobile Devices – HomesAndLand.com delivers property information in a format designed for smart phones. Homes & Land also includes a QR code feature to instantly connect your print and online advertising.
	Social Media – Share your listings on Facebook, Twitter and post EZTours on YouTube directly from the Control Panel. In addition, you can create attractive ads on Craigslist with just a few clicks.
	Virtual Tours – Studies show that listings with rich media attract more buyers. That’s why we automatically create an EZTour of your listing when you submit six or more photos – with no additional equipment to buy or vendors to deal with. These tours can be shared through email and other websites.
Competitive Edge
	Client Contact Program – We mail a copy of Homes & Land magazine directly to your sellers to show them how hard you’re working to market their property. Better communication keeps sellers happy and helps you build repeat and referral business.
	Personal Website – Advertising with Homes & Land includes a personal website for you to list all your inventory and link to your other sites. It’s an easy way to increase your Internet exposure.
	Listing Flyers – Create listing flyers instantly from our Control Panel. Our templates are easy to use and create professional listing flyers you can print or email to help market your listings. In addition, we have several marketing flyers you can personalize to include in your listing presentations.
No matter where consumers look for real estate, we want them to find you!