May Marketing Minute

		May 2012
	From the Publisher May Marketing Minute
	“I started advertising in Homes & Land several years ago and I have never missed an issue. It’s a huge part of my marketing efforts. Sellers want to know how you’re going to market their home and I proudly tell them Homes & Land – they offer so much for my advertising dollar. Not only are you included in the monthly publication, Homes & Land gives you the capability to easily export listings to Facebook, YouTube and other social media channels, create listing flyers, QR Codes and you receive a personal website. If you want to find buyers, advertise in Homes & Land. Tressea Fillmore, Metro First Realty Oklahoma City, OK
	Find Your Greatest Strength – Here’s How In “Surviving Your Serengeti: 7 Skills to Master Business & Life,” New York Times Best Selling Author Stefan Swanepoel uses animals from the plains of Africa as metaphors for personality traits and survival skills we use every day. Is your greatest strength creativity under pressure? Adaptable people-skills? Or fluid communication abilities? All of us have a “primary animal” – or set of skills we rely on in our personal and business lives. Find Your Primary Animal and Greatest Strength
	3 Ways to Stand Out from the Competition from Michael Russer, aka Mr. Internet As real estate agents, you know all about helping your clients make their home stand out from other homes on the market. You provide sellers with tips on making their home move-in ready and you create a personalized marketing plan for their home that will wow potential buyers. However, while you’re making sure your clients are providing that great first impression of their home; your own “wow factor” may be fading. Read Article
	Put Your Clients’ Minds at Ease One of home sellers’ biggest fears is that they’ll list with an agent and never hear from them again. Homes & Land helps put their minds at ease. Our Client Contact program makes it easy for you to stay in touch. We send all of your advertised sellers a copy of the magazine and a note promoting you and your marketing efforts. We also explain how your sellers can go online and see their property featured on HomesAndLand.com. Better communication helps keep your sellers happy – which means more repeat and referral business for you.
	“Courage is a perfect sensibility of the measure of danger, and a mental willingness to endure it.” – General William T. Sherman