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marketing minute |
| Housing is the ‘bright spot’
It’s better to be a source of light than a dark cloud any day, and the latest numbers have Dow Jones’ MarketWatch calling housing a “bright spot in the economy.” REALTOR magazine sums up the National Association of Realtors’ news: “The spring home sale season has finally sprung. Existing-home sales surged to the highest annual rate since September 2013. Also: More homes went up for sale, relieving some inventory constraints.” |
| Put yourself in the best light
You know prospective buyers and sellers are looking at you — doing Google searches, checking Facebook, scrolling websites. What are you telling them? Six Chicago-area consumers were recently asked to critique online “about me” bios and profiles submitted by real estate pros. Here are two big takeaways from their comments: Mind the photo: It’s best if your profile photo is consistent across platforms, or at least not strikingly different. That photo also should be current, otherwise you may confuse clients or appear out-of-touch when you show up in person. Proof it: Consumers do notice typos. While that’s not really a deal-breaker, it pays to proofread carefully. |
| An online first alert
Writing for Inman News, Interactive marketing consultant Eli King suggests a simple, no-cost way to stay on top of your online rep. If you haven’t already, instruct Google to send alerts when anyone posts anything new about you on the Web. She promises setting them up will take even a beginner only 10 or 15 minutes. |
| H&L websites are mobile-friendly
Word that Google is giving search priority to mobile-friendly websites has a lot of people worried. Which destinations will drop out of results? Luckily, your personal website with Homes & Land gets a green light from the search giant. When it comes to mobile, we’re good to go. Want to find out if a website is mobile friendly? Run it through Google’s test |
| Let them know all that you do
There’s a lot more to marketing a home than putting it on an MLS — |
| Top luxury listings go Global
News Corp’s Dow Jones division is making a splash with the launch of a luxury real estate website called Mansion Global, mansionglobal.com. The high-end site caters to wealthy home shoppers worldwide with English, Spanish and Chinese-language editions. As part of a syndication agreement, Homes & Land listings valued at $1 million or more appear on all editions of mansionglobal.com, giving our advertisers even more valuable exposure in the international luxury marketplace. (High value Homes & Land listings are also syndicated to Robb Report, du Pont Registry, the Washington Post, the New York Times, the International New York Times and multiple Wall Street Journal sites.) |
| Just imagine the commissions
Talk about luxury. Christie’s International Real Estate reports that a record-breaking five homes worldwide sold for more than $100 million in 2014. The highest price paid was $147 million for an estate in East Hampton, N.Y. Meanwhile, London took the prize for highest price per square foot — $4,119. In 2013, only one home sold in the stratospheric $100 million-plus range. Right now, you could snap up a place in France’s Cote d’Azur for $423 million. |
| “If you’re a Realtor and you want to know the key to success, it’s Homes & Land.”
— Terri Williams, RE/MAX agent and Homes & Land client in Sevierville, Tenn. |
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Homes & Land’s
you certainly know that, but your sellers may not. Give them the full picture, including a rundown of the powerhouse marketing you provide through your investment in Homes & Land. Find a one-page, easy-to-customize flyer that sums up Homes & Land’s many benefits to sellers in your online Control Panel. Look under “My Ads,” then “Marketing Flyers,” for the file “7284_HLFlyer.”HOMES & LAND | MAY 2015
