November Marketing Minute

November 2011

From the Publisher
It’s that time of the year to be thinking about your Holiday greeting cards! We encourage you to check out SendCardsVia.com for all your greeting card needs. We use this service because it saves us time and money! You can create cards with your own photos and/or logo for about $1. They print, stuff, stamp, and mail the cards for you! We highly recommend this neat service!

“I have been advertising in Homes & Land Magazine for over 9 years and have received more calls through Homes & Land than any other media. Your magazine is part of my listing presentation and my sellers are so impressed! Clients mention that they have seen my ads in Homes & Land and I feel that I have built name recognition through advertising with you. You offer a terrific tool – thank you for your services.”
Cathie S. Post, Prudential California Realty
Lake Sherwood and Conejo Valley, CA

The Season Isn’t as Slow as You Might Think
Think advertising homes in the Fall and Winter months isn’t worth your time and money? Consider this: In the past three years, national home sales have averaged 488,000 units sold in the months of September through December. Using the average U.S. sales price of $170,000, over $4 billion in commissions is generated during these “slow months.” But if your listings aren’t advertised, you may be missing out.
Learn More

Advertising That Works
Advertisers have more options than ever. Yet magazines continue to be used by major marketers, including technology giants like Google, Facebook, and especially Apple.
Find Out Why

The Six Fears of Buyers and Sellers
by Dirk Zeller, RealtyTimes
We often expect that the cost of our service is going to be the big objection that we face. Often, the objection is really about the prospect’s fear of making a decision. This is usually the case when countless previously unvoiced objections crop up just before you ask for the prospect to sign the documents. The prospect could be gripped by the six fears of Buyers and Sellers.
Read Article

“Obstacles are those frightful things you see when you take your eyes off your goal.”
Henry Ford

Marketing Minute Edited by Adrian Amos